To coincide with the release of Estée Lauder's 'Lipstick Envy' collection, we were engaged to Direct a motion series of the Estée Lauder X The Writing collaboration.
Capturing the creation process, the films saw the integration of mixed media and Estée Lauder lipstick, resulting in a bespoke artwork by The Writing, produced exclusively for Estée Lauder.
The films were released across the global Estée Lauder digital platforms, to mark the celebration of Estée Lauder's 500k Instagram followers.
Each film garnered in excess of 5k unique likes across Instagram. The films are among some the brand's most highly viewed pieces of motion content within their social channels.