THE BRIEF

We were engaged by Hell Studios to produce a motion spot for Australian LVMH group sports performance brand, 2XU.

The clip was required to embody the high energy environment often associated with their technical sportswear while also capturing the innovative design and detail of the product in motion.

 

THE OUTCOMES

Incorporated into all of 2XU's digital channels, including Facebook and Instagram, the clip was also seen by the brand's key customer base, embedded into an EDM to launch the product collection for Summer 14 in Australia.

The clip will also be used in store at POS displays and will be integrated as a marketing tool to launch the range in the U.S.A. for Summer 15.