Brave Design is sensibility integral to the Lexus ethos.
We were engaged by Lexus via EVH PR to direct and produce a film series on the nature of Brave Design, with Lexus' creative collaborators Ben Shewry, Head Chef - Attica, multi-disciplinary creative and sustainability king Joost Bakker, and Lexus Car Designer Nic Hogios.
The series was also integrated into Lexus' iconic presence at the Melbourne Spring Racing Carnival.
The film series was published exclusively by Vogue Living, whilst also streaming across 10 screens within the Lexus Design Pavilion on all key race days during Spring Racing Carnival.
Directed & Produced by Paris Thomson exclusively for Lexus, via EVH.