THE BRIEF

As a standing client, Liberté approached SIRAP to create a campaign film in NYC to launch the label's AW14 collection.

Liberté wanted to differentiate themselves as a forward-thinking, innovative and contemporary fashion brand and motion was considered the most engaging way to do it.

Following on from their successful SS13 campaign film shot by SIRAP on location in Paris, we created a film that complimented the element of global travel, a key pillar to the Liberté brand philosophy. 

THE OUTCOMES

The fashion film was the primary digital touchpoint for the Liberté brand and was embedded on the www.liberte.com.au home page, engaging the customer with each unique visit.

Received extremely well by consumers, industry and media, the video was also featured and referenced in wholesale trade exhibits and was the primary engagement tool for the brand, acting as a moving mood board for the AW14 season.

The film profiled the intrinsic strength and beauty of New York City through the footsteps of a native creative wearing the hero pieces of the Liberté AW14 collection.