THE BRIEF

As a standing client, Liberté approached SIRAP to produce a motion component that captures life behind the lens.

We stepped on set with acclaimed Australian fashion photographer Peter Rozetsky to shoot a behind the scenes perspective of the Liberte AW14 photo shoot.

THE OUTCOMES

The fashion film is the primary digital touchpoint for the Liberté brand and is embedded on the www.liberte.com.au home page, engaging the audience with every visit. Received extremely well by consumers, industry and media, the video was also featured and referenced in wholesale exhibits and was the primary engagement tool for the brand, acting as a moving mood board for the AW14 season.