THE BRIEF

In support of conscious living we donated our skill and craft to produce a campaign motion spot for Mindful in May; a one-month Global Meditation Challenge. 

Clear Mind for you. Clear water for others.

Mindful in May aims to bring the benefits of meditation to participators, whilst improving the lives of others. The funds raised during Mindful in May will be donated to Charity Water, a not for profit organisation that builds clean water wells in the developing world.

THE OUTCOMES

The video was distributed across the Mindful in May web and social media channels, with further engagement by viewers through EDM delivery.

The clip needed to be short, sharp and engaging to trigger viewer reaction and encourage virality of the video, and the campaign.

SIRAP supports pause for a cause - the manifestation of mindfulness for the benefit of others.