SIRAP sass and bide manrepeller

THE BRIEF

Sass & Bide engaged us to shoot multi-clip content for their SS14 'Greater Good' Collection with New York City celebrity fashion blogger, personality and author Leandra Medine of TheManRepeller.com

Shot on location in their James Street boutique in Brisbane, Australia we produced content around four key pillars; keeping the tone light, natural and fun, with usability for strategic marketing integration. 

 

THE OUTCOMES

The videos were implemented with an omni-channel execution, being embedded into a dedicated campaign page on Sass&Bide.com, across the brand's Facebook page and Instagram, and with posts by Leandra on her ManRepeller Instagram account to her 775k followers.

To view the full campaign video series: Sass & Bide Youtube