Siren engaged SIRAP to produce video content to compliment the brand's AW14 campaign with international model Helena Vestergaard. 

Before stepping on set, SIRAP and Siren worked together to carve strategic pathways to ensure that the content created could be utilised and distributed as two motion outputs to two different audiences. 



SIRAP executed the production in order to leverage the video as both a Behind The Scenes production and as a brand positioning tool.

The video was implemented as a digital asset for the brand, being utilised as a key POS engagement tool in-store at select Siren retailers, as well as being distributed on Siren’s .com & e-commerce platforms, integrated as native advertising into blogs & fashion journals and across all social media channels.