Soles approached SIRAP to develop a fashion film for its collaboration with acclaimed Australian still-life artist Anna Pogossova. The aim was to celebrate and highlight the contemporary crossover from art to fashion, as interpreted through the 'behind the scenes' prism.
SIRAP developed a motion approach that enabled the content to be distributed as a 'behind the scenes' video and also as a fashion film piece.
The fashion film was received extremely well by consumers, industry and media and was featured across fashion websites and blogs including a feature on Yen Magazine's digital publication. The film has over 20,000 views on Vimeo to date with analytics revealing the majority of viewers watched the film from start to finish. The content was also streamed in Soles retailers as a core POS tool. Since creating this piece of content SIRAP has developed an ongoing relationship with Soles.