Heatherly Design Bedhead engaged SIRAP to produce motion content which gives the audience an exclusive insight into the workings behind the walls within the HDB lab.
Our execution was informed by the key objective to convey the integrity, authenticity and coveted craft behind the processes of the HDB bran.
The video was integrated across the H.D.B. web and social media channels, with further engagement by viewers through EDM delivery.
The clip needed to be short, sharp and engaging to trigger viewer reaction.